True to the company philosophy “Pure joy of water”, GROHE has made it its mission to create a journey of experience for the senses. The D’art Design Group developed the architectural staging of the ISH Frankfurt 2019 trade fair stand. There is an almost unobstructed view of large LED walls that convey the leitmotif of water, sometimes concretely, sometimes abstractly. Free-floating, silver spheres provide the perfect reflection surface for what is happening here, attracting the attention of guests from afar.
The visitor does not only encounter water in its original, natural form. It is experienced as staged art. In the visual installation the beauty and power of the element is particularly emphasized. The visitor has the feeling of diving into the world of water and thus also into the world of GROHE.